THE GERM

THE ENDOSPERM

THE BRAN



The facts

Natural Wheat Bran Fibre is the best cereal fibre to help promote regularity.

True. 80 years of clinical research has proven that natural Wheat Bran Fibre, like that found in Kellogg’s® All‑Bran®, is the best cereal fibre to help promote regularity and has been dubbed the ‘gold standard’, against which other fibres are measured for their regularity effects.

You should wait for a problem to arise before thinking about managing your digestive health.

False. Nutritionists advise that a healthy digestive system requires everyday attention. So make sure you eat a fibre-rich diet, drink enough water, exercise regularly and manage your stress levels.

There is no such thing as too much fibre.

True. Unlike other nutrients, there’s no upper limit to the amount of fibre that your body can process.

Roughage, fibre, natural Wheat Bran Fibre,…all means the same thing, right?

False. The term ‘roughage’ is often used interchangeably with ‘fibre’ and can refer to either soluble or insoluble fibre. Natural Wheat Bran Fibre however, like that found in Kellogg’s® All‑Bran®, is an example of insoluble fibre and is the best kind of cereal fibre for promoting regularity.

The connection between a fibre-rich diet and the reduced risks of contracting certain chronic diseases has been made.

True. Studies have shown that a diet high in cereal fibre may reduce the risk of developing bowel cancer, type 2 diabetes and heart disease, as well as, breast cancer, gallstones, diverticular disease and weight gain.

The benefits of fibre have not been known for many years.

False. People have known the health benefits of fibre for centuries, some even calling it the original super-food. In fact, as early as 4th century B.C. the ‘father of medicine’, Hippocrates, first championed the health benefits of wheat bran to assist in keeping the large intestine healthy.

Soluble and insoluble fibres each perform different but necessary functions for digestive wellbeing.

True. Soluble fibre works by absorbing water in the gut and binding to fatty acids to help lower LDL blood cholesterol, keep you feeling fuller for longer and maintaining blood glucose levels. Insoluble fibre, like the natural Wheat Bran Fibre found in Kellogg’s® All‑Bran®, acts like a sponge, bulking up food to help it pass through the digestive system faster, promoting regularity and reducing symptoms of constipation.

Natural Wheat Bran Fibre is the same thing as wheat germ.

False. Natural Wheat Bran Fibre is bran extracted from the wheat kernel, which is where almost all of the fibre in wheat is found. Wheat germ comes from a separate part of the kernel.

Drinking enough water improves the functioning of your digestive system.

True. If the body is dehydrated, the colon reabsorbs all the possible water from the bowel contents, making it difficult to pass. Thus an increase in fibre and water intake helps to ensure digestive comfort and wellbeing.

If food is high in fibre it means that it is high in natural Wheat Bran Fibre too.

False. While all fibres are good for you, not all fibres are natural Wheat Bran Fibre. Natural Wheat Bran Fibre like that found in Kellogg’s® All‑Bran® comes from the wheat kernel and is a source of insoluble fibre that assists in promoting regularity. Other cereal fibre’s come from different kernels.

There are risks associated with following a low-carb diet.

True. Some of the major sources of fibre are also sources of carbohydrates. This means that by following a low-carb diet, it would be difficult for you to meet your daily fibre requirements and you would be at risk of experiencing digestive discomfort, constipation, as well as an increased chance of developing chronic diseases in the long-term.

Fibre supplements are just as good as natural Wheat Bran Fibre.

False. Nutritionists agree that natural food sources of fibre are the most beneficial to support digestive wellbeing. To meet the daily recommendation, choose a high fibre breakfast every morning, like Kellogg’s® All‑Bran®, choose starchy foods which offer a source of fibre to replace refined starches and eat at least five servings of fruit and vegetables every day.

If your digestive system is not functioning optimally you could be left feeling bloated, lethargic, uncomfortable and even moody.

True. The health of your digestive system is integral to how you feel on a daily basis. To help promote digestive wellbeing and regularity, ensure that you eat natural Wheat Bran Fibre every day, like that found in Kellogg’s® All‑Bran®, as well as consume sufficient water, manage your stress levels and exercise regularly.

Fruits and vegetables contain natural Wheat Bran Fibre.

False. While fruits and vegetables do contain fibre, natural Wheat Bran is extracted from the wheat kernel and is a concentrated source of insoluble fibre which helps prevent constipation.

Fibre is sometimes referred to as ‘natures broom’.

True. This is because natural Wheat Bran Fibre helps “sweep” undigested food from your intestinal tract more quickly.

Fibre is fibre and all fibres work in the same way.

False. Not all fibres are created equal. There are many different types of fibre that come from different food sources and each perform different functions. Natural Wheat Bran Fibre, like that found in Kellogg’s® All‑Bran®, is proven to be the best cereal fibre for promoting regularity.

Natural Wheat Bran Fibre, which is the key ingredient in a bowl of Kellogg’s® All‑Bran®, provides you with almost a third of your daily fibre requirements needed to maintain your digestive wellbeing.

True. Kellogg’s® All‑Bran® contains natural Wheat Bran Fibre, which is the best cereal fibre to help promote regularity.

Foods labelled ‘wholegrain’ are automatically high in natural Wheat Bran Fibre.

False. Different wholegrain foods contain different amounts and kinds of fibre. For example a wholegrain corn, rice or oat kernel may contain fibre but it won’t contain the natural Wheat Bran Fibre that comes from a wheat kernel. Natural Wheat Bran Fibre, like that found in Kellogg’s® All‑Bran®, is the best kind of cereal fibre for promoting regularity.

Wheat Bran Fibre plays a role in keeping the walls of the digestive tract healthy.

True. If undigested food remains in the intestine too long, it causes the wall’s linings to become inflamed. Because natural Wheat Bran Fibre is an insoluble fibre, it encourages the movement of waste through the digestive system resulting in a healthier gut.

A high-fibre diet causes bloating and wind.

False. By gradually increasing your intake of fibre, particularly Wheat Bran Fibre like that found in Kellogg’s® All‑Bran®, you help to prevent food from lingering in the digestive system, which is what actually causes you to feel bloated and uncomfortable. Also by absorbing water and creating bulk, fibre speeds up the passage of food through your system, helping to prevent constipation.

People need different amounts of fibre at different stages of their life.

True. Throughout your life, your fibre requirements change slightly. Because fibre plays such an important role in your digestive wellbeing and regularity, always make sure that you are getting the right amount of fibre for your body and life stage. You can use this tool to check how.

Digestive wellbeing is difficult to achieve.

False. There are 5 simple factors that can promote digestive health: Eat a balanced diet, focus on fibre every day, including natural Wheat Bran Fibre like that found in Kellogg’s® All‑Bran®, drink sufficient water, manage your stress levels and exercise regularly.

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The True or False quiz

Natural Wheat Bran Fibre is the best cereal fibre to help promote regularity.

Over 80 years of clinical research has proven that natural Wheat Bran Fibre, like that found in Kellogg’s® All‑Bran®, is the best cereal fibre to help promote regularity and has been dubbed the ‘gold standard’, against which other fibres are measured for their regularity effects.

Soluble and insoluble fibres each perform different but necessary functions for digestive wellbeing.

Soluble fibre works by absorbing water in the gut and binding to fatty acids to help lower LDL blood cholesterol, keep you feeling fuller for longer and maintaining blood glucose levels. Insoluble fibre, like the natural Wheat Bran Fibre found in Kellogg’s® All‑Bran®, acts like a sponge, bulking up food to help it pass through the digestive system faster, promoting regularity and reducing symptoms of constipation.

People need different amounts of fibre at different stages of their life.

Throughout your life, your fibre requirements change slightly. Because fibre plays such an important role in your digestive wellbeing and regularity, always make sure that you are getting the right amount of fibre for your body and life stage. You can use this tool to check how.

Roughage, fibre, natural Wheat Bran Fibre,…all means the same thing, right?

The term ‘roughage’ is often used interchangeably with ‘fibre’ and can refer to either soluble or insoluble fibre. Natural Wheat Bran Fibre however, like that found in Kellogg’s® All‑Bran®, is an example of insoluble fibre and is the best kind of cereal fibre for promoting regularity.

If food is high in fibre it means that it is high in natural Wheat Bran Fibre too.

While all fibres are good for you, not all fibres are natural Wheat Bran Fibre. Natural Wheat Bran Fibre like that found in Kellogg’s® All‑Bran® comes from the wheat kernel and is a source of insoluble fibre that assists in promoting regularity. Other fibres come from different kernels, such as a corn, rice or oat kernel and may not be Wheat Bran Fibre.

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